A person like me needs a process to help turn chaos into a crazy, and that crazy idea into a reality.

This five step process has helped me become a clearer and more efficient Art Director.

Whispering.

Between my never ending Notebook of ideas and my mind constantly thinking of something new, it takes a lot of first round exploration to pick a direction. This when I sit with the chaos.

Being loud has always been apart of my process, especially while getting dressed as a kid.

Talking.

Getting familiar is one of the most important parts of a project to me. Passion can only come from a deep understanding. This can come from multiple different types of research.

Shouting.

This is when a project gets dirty. Start with 100 options, narrow down to the best 10, all needs to happen in order to get to that perfect the final 1.

Yelling.

Nothing stays dirty for too long. This is when everything gets buttoned up. Decisions are made and final versions are produced. Just final tweaks are being made.

Saying it with my chest.

Setting my work up for how its going to be viewed is one of the most important steps in selling a good product. May it be on the final presentation table at finals or how the project flows on my website, the unique story of the project must hold its integrity.