Art Director: Me! Creative Director & Copywriter: Casey Stern
#002
In an industry that has made flying feel increasingly transactional, JetBlue is reasserting itself as the airline that puts people before profit margins. By rejecting the discomfort other airlines have normalized, JetBlue takes a simple stance: every seat, every flight, comfort guaranteed. No exceptions.
My dream job would be something that includes creativity, 7th grade algebra, needing to know every country, being intuitively right, and collaboration.
In my experience, Art Direction is not too far from all that.